PLANTERS Nut-rition (Spring 2009)
Label design for Planters Nut-rition line extension at Spring Design Partners. Included logo design for specific banners within the line, which targets specific health benefits using different nut and dried fruit blends. Completed final file preparation for print production.
Mechanical file art sample
L'OREAL MATRIX - In the Flow Trendbook (2008-2009)
Instructional glossy trendbook featuring new styling techniques utilizing Matrix hair care products. A series of folding pamphlets serve as a quick guide for each look as well.
L'OREAL MATRIX - Design Pulse lookbook (2009)
Glossy 18-page booklet introducing the Vavoom/Design Pulse sub-brand. Styling step-by-step guides included which feature the new hair products exclusively.
BLADE REACT (2009)
Created chameleon illustration for CVS Blade packaging. This particular line extension of men's React deodorants changes scent based on body temperature.
Product line extension
Concept sketch | Final rendering | Round 2 mockup
KRAFT MACARONI AND CHEESE (Fall 2007)
Designed a series of Kraft Macaroni and Cheese paperboard cartons featuring Diamond and Pearl Pokémon character illustrations. Work completed for Spring Design Partners. Completed final file preparation for print production.
Mechanical file art sample
KRAFT MACARONI AND CHEESE (Fall 2007)
Astronaut Adventure promotional carton for Kraft through Spring Design Partners. Complete package design and final file preparation for print production.
MARC JACOBS (2004)
Series of concept illustrations for Marc Jacobs Gift with purchase.
TRUE STAR FRAGRANCE LAUNCH (Fall 2004)
ARAMIS & DESIGNER FRAGRANCES
Created print collateral and in-store merchandisers for the launch of Beyonce's first fragrance, True Star.
PRINT ELEMENTS
Postcard mailer | Magazine ads | Various banners & light boxes
IN-STORE LAUNCH PHOTOS
Macy's Herald Square | Foley's | Marshall Fields, Chicago
